We shape behaviors of consumers and employees in various processes – internal and external – with different tools based on Behavioural Economics. We design and implement strategy, brand architecture and portfolio solutions. We run NPD operations, plan communication and support the implementation process.
Recently we have designed solutions helping energy sales, planned brand architecture and communication for Polish food company entering three new markets and helped the employees of a large institution’s complaint department to find a way of dealing with difficult clients.
We work with companies which seek changes - big and small. With business and public institutions alike.
We don’t deliver ready made. Instead, we work hand in hand with our clients and ferquently run workshops using our own method Inside the Box.
Recently, we had pleasure of working with Allegro, AXA, Brown Forman, Carlsberg, The City of Warsaw’s PR department, ClientEarth, Fjordline, Kompania Piwowarska, Millennium Bank, Procter & Gamble, Saint Gobain, Znany Lekarz.
Experienced brand consultant with PhD in Sociology. She’s using behavioral change methodology both in her academic work and business practice. Previously, she worked in Sydney with The Behavioral Architects for brands like Optus, Sydney Water, Energy Australia, AMP, Melbourne Metro Transit, Commonwealth Bank. As a strategist, she was also looking for insights, creating positioning and brand architecture and planning brand communication.
In BLINK she deconstructs problems and finds innovative solutions. She’s responsible for the conceptual side of projects. Privately, she bakes under the brand Panna Kotta.